Earlier I had written a post on how to get your site gets shown up in search engine results , I would like to elaborate the post here.
Assume you have a website, you type yourdomain.com on the search box and hit enter, it is not showing your site in search results, and you are wondering why, the above link will answer few of your questions.
- Search engines are not programmed to find each and every website online and show up results from them
- It is close to impossible for any search engine to display results for any page on any website
The above are few facts one need to know about search engines.
How a search engine finds your website?
There are two ways as I explained earlier,
- You let the search engine know about your website URL (use the add url option provided by them)
- Invite search engine crawler automatically by getting few hyperlinks pointed to your website URL from others sites which are already in search engine’s database (index).
Second method is best as far as I can say, you can even get your new website in search engine’s index in 24 hours (this method is what SEO agencies do, when they publicise that they can get your site indexed in 24 hours)
Getting into the SERPs (Search Engine Result Pages)
This depends on the keyword relevance and quality of the content on the webpage and the link popularity of your site. These are basics for any search engines, the weightages do vary from search engine to search engine. Google give more weightage to the incoming authoritative votes (links) from other websites.
Search Engine Optimization is understanding these search engine algorithms and planning the OnPage and Offpage strategies for developing the site for better placement in the search engine result pages.